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B2B Software
We were asked to develop a management software solution to help small entrepreneurs in the dog services sector organize appointments, manage inventory, and automate marketing and sales processes.
The client requested a white-label software to resell to their own customers. TBS managed every stage of the product development and go-to-market strategy:
- Market research
- MVP creation, naming, and branding
- Full software development
- Market validation and product-market fit
- Launch campaign setup
- Commercialization
Nel primo mese dopo il lancio, senza alcun budget pubblicitario, abbiamo acquisito i primi 50 clienti paganti con licenze annuali, generando circa 40.000 € di fatturato in 72 ore. Il software è ora disponibile sul mercato su
petgest.it.
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B2B Software (Hair/Beauty)
We managed the positioning and launch of a trichocamera specifically designed for consultations in the hair and beauty industry. The launch was developed in collaboration with a Swiss company specialized in the hair and beauty sector.
TBS oversaw every stage of the market launch:
- Market research
- Branding and positioning strategy
- Creation of marketing materials
- Production of the product presentation video (see website: triko.hair)
- Setup of the online launch campaign
- Presentation and launch at the industry’s most important trade fair: Cosmoprof
- Creation of strategic partnerships
- Management of sales flows and logistics
Puoi trovare tutte le informazioni sul prodotto al sito:
triko.hair < Back
B2B / Fiere / Eventi / Retail
We designed and developed a proprietary tool for event and retail analytics, valued at €2 million by the Mondadori Group.
After years of work and experience in the events sector, we developed a software + hardware system capable of capturing and analyzing people’s emotions and behaviors in events, trade shows, and retail environments.
The Mondadori Group invested in us to drive the product’s growth and expand its market presence.Cicero.Live is the first system that, thanks to computer vision, can capture and analyze audiences/customers by tracking:
- Attention
- Behavior
- Emotions
With TBS, we managed the product from start to finish, taking care of every aspect:
- Market research
- MVP creation
- Full software development
- Market validation and PMF
- Launch campaign setup
- Commercialization
- Investment agreement with Mondadori
- Design, production, and execution of teaser videos
- Presentation website design
- UI/UX design
Trovi tutte le informazioni al sito ufficiale:
cicero.live < Back
Franchise | B2B | B2C
The first franchise in Italy that allows you to become a Wedding Dog Sitter
Wedding Dog Sitter was already recognized in the industry as a pioneer in bringing dogs to weddings, but struggled to structure an effective system to consistently and scalably acquire new weddings.
At the same time, a new project was taking shape: transforming the business model into an entrepreneurial opportunity for other pet care professionals by launching the first Italian franchise to become certified Wedding Dog Sitters.
CHALLENGE:
- Initial wedding acquisition funnels were not optimized
- Low scalability of the operational model
- No structured offer to expand the brand into other regions
SOLUTION:
- Implementation of advanced reporting
- Increased conversion rates (%) through lead profiling
- Optimization of wedding acquisition funnels
- Launch of the “Become a Wedding Dog Sitter” .
We created from scratch the professional training program, with a complete launch strategy, conversion funnels, and live training sessions for aspiring Wedding Dog Sitters.
RESULT:
- +20% wedding requests in the first semester after optimization
- +3,000 applications to become Wedding Dog Sitters
- +10 branches opened within 12 months
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Training
Leading company in Italy in the entrepreneurial training market for the pet sector.
At the beginning of our collaboration, the company lacked a solid sales department and lead generation processes were virtually nonexistent.
The entire DBR ecosystem relied solely on in-person sales of high-ticket programs.
Thanks to the introduction of evergreen funnels we developed and the proper setup of sales management processes, we were able to generate a constant flow of new clients, freeing the business from the risk of monetizing only through live events.
PROBLEM:
- No control over data
- Nonexistent lead generation
- Low conversion rates
SOLUTION:
- Implementation of advanced reporting
- Creation of new evergreen funnels
- Increased conversion rates (%) through lead profiling
RESULTS:
- Revenue increased by 25% in one year.
- Shift away from event-centric monetization.
- Creation of a high-performing sales team.
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Hospitality – Dining – Lifestyle
The Italo-American lifestyle brand that revolutionized the hospitality experience between America and Europe by combining art, cuisine, and community.
Casa Tua, already widely known for its unique atmosphere and concept that combines cuisine, design, and community, needed a digital communication strategy that reflected the prestige of the brand.
The goal was twofold: to position Casa Tua Miami as an exclusive lifestyle meeting point, and Casa Tua Cucina as a convivial space within the Brickell City Centre.
CHALLENGE:
- No prior marketing initiatives
- No control over data
- Visual identity on social media not aligned with the sophistication of the offline experience
- Lack of professional and consistent visual content between the two brands
- Fragmented, low-emotion digital storytelling
- Need to attract both a local and international audience
SOLUTION:
- Tailored professional shootings for both brands
We curated photo and video productions to consistently showcase the Casa Tua experience: from spaces to food, from lifestyle to community moments. - Social Media Management & Content Strategy
Editorial coordination for Instagram and Facebook channels, differentiating content between Casa Tua Miami (more emotional and lifestyle-focused) and Casa Tua Cucina (more accessible and community-driven). - Unified online brand identity
Defined a visual and verbal storytelling strategy that fully represented the brand’s values – hospitality, taste, elegance, and authentic Italian spirit. - Creation of visual formats & reel storytelling
To boost organic reach and engagement, leveraging content that highlighted atmospheres, dishes, events, and architectural details.
RESULTS:
- Achieved visual consistency across both profiles, with distinct yet complementary identities
- +58% increase in average monthly engagement on Instagram
- +25% growth in fanbase within 6 months, building a highly targeted community (international and high-income residents)
- Significant improvement in the brand’s online perception, with direct returns in bookings
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Short-Term Rentals – Real Estate
With Marco Billiani, founder of Chiave Immobiliare, we launched the first live event in Italy focused on short-term rentals. Goal: create an in-person event with his top clients to structure an upsell operation and maximize company profit.
TBS managed the entire process:
- Brand, client, and event positioning analysis
- Event branding creation
- Event launch to the client list with an exclusive online pre-event
- Ticketing, payments, and customer support
- Venue research and contracting
- Full financial management for the event (we took care of everything)
- In-room upsell sales strategy
Some key numbers:
🎟️ Ticket Launch
- Goal: 150 participants
- Result: 200 participants
- Ticket price: €99
📈 In-room Upsell
- Upsell previsto per 5.000€ con conversione del 30% (tot: 300k€ fatturato).
- Expected total revenue: €300,000
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Marketing – Short Rent
Branding and launch of Justbnb, the lead generation service for Property Managers
Justbnb is a company specialized in generating leads through advertising, with a vertical focus on Property Managers managing short-term rentals.
The goal was to support the company in positioning itself as an industry reference point and in launching a digital service capable of attracting high-quality leads for its clients.
OBJECTIVE
Create a recognizable and authoritative brand identityDesign and develop a high-converting websiteLaunch the new service on the market in a structured wayActivate Meta advertising campaigns to generate qualified leads.
SOLUTION
Branding
Definition of naming and visual identity consistent with the B2B target. Creation of brand guidelines to ensure consistency across all touchpoints.
Website Design
Development of a website optimized for lead generation, with targeted copy and clear calls-to-action. A structure designed to highlight the benefits of the service and maximize conversions.
LaunchGo-to-market strategy combining online communication and advertising funnels. Production of introductory content to explain the added value of the service.
Meta Advertising
Lead acquisition campaigns on Facebook and Instagram, targeted at short-term rental property managers. A/B testing on creatives and copy to optimize CPC and conversion rate.Implementation of a tracking and reporting system to measure ROI.
RESULTS
- Clear positioning of Justbnb as a specialized partner for property managers.
- High-performing website, with conversion rates above industry average.
- Generation of qualified leads starting from the first month of campaigns.
- Reduction in cost per lead thanks to continuous ad optimization on Meta.
